What is Online Reputation Management & How can it Help my Business?

The simplest way to explain Online Reputation management is basically making sure that the potential customers see your business for what it truly is. Sometimes this can be hard when your Google Place listing have a some negative comments about your business. Sometimes when things don’t go a certain way for a few customers, they take revenge by leaving negative comments.

This might make them feel better but it has a negative impact on your business and a number of new business and clients are lost in the process. When a business decides to use reputation management, they instinctively make other marketing methods efforts easier.

When your business is protected by a online reputation team, you receive more leads, website referrals, increased effectiveness for your marketing efforts, and more time to grow your business.

Why use online reputation management?

Everyday, people are looking for products and services and the first place they start there research with, is Google. The potential new customer has to goals in mind. To discover and evaluate a business that can provide the service or product they looking for.

For some time now, studies have shown that people form an opinion about content online in the first three seconds. This basically means that they decide to further investigate your business or look for another in the first three seconds.

The reviews panel is the first thing a potential new customer sees. If a potential new customer sees one or more bad reviews about your business, then chances are very high that you have lost that customer before they clicked on your website.

This is where online reputation management can help. It makes you look the best online no matter where the user is searching from.

A company that does not use online reputation management.

Take a look at the image below. The image below demonstrates three things about this company. It either is not aware of the negative comments about the business, it doesn’t care or they might not know how to respond to the reviews and have forgotten them entirely. The bottom line is this company is loosing tons of business.

Is this your company?, Can your company afford negative comments like this on your Google business Listing?

Our 5 point plan of attack!

1). Monitor the discussion – The first step is to try and understand what people are saying about your business. If its a simple issue, we respond not for there sake but for other customers reading the reviews. You want to give the impression that every customer is important and that you value the opinions of your clients.

2). Move up positive content – With our proven techniques, we make sure that positive comments move to the top.

3). Move negative content out of the way – Its rare that customer will read all the comments to the bottom of the list. We make sure that all negative comments are pushed to the bottom of the list.

4). Diversify – We rinse and repeat the process until only positive image is reflected about your company.

5). Keep it fresh – We reveal one of our top secrets that makes your business receive only Positive 5 star ratings. If your business receives a ton of positive reviews. Not only will those few negative reviews be hard to find but they will look like disgruntled clients who could not get there way.